Raw Rugged Beauty


Prince Albert is a delightful, historic town in the Great Karoo of the Western Cape in South Africa.

Situated at the foot of the Swartberg Mountain range amidst spectacular scenery, the town enjoys a perennial water supply in this arid region – though ongoing drought conditions mean we all mind our usage. It would not be an odd sighting to find a local track-and-tacing the furrow during their ‘water-slot’.

The climate is superb with an extremely high sunshine index (dis warm mense), spectacular night skies and pure clean air. Built in the 18th century, the town is a well preserved gem, with water furrows (“leiwater”) and beautifully preserved Cape Dutch, Karoo and Victorian buildings. Seventeen are listed as local provincial heritage sites. The Swartberg Pass and Gamkaskloof, also called “Die Hell” are part of a UNESCO World Heritage Site. Prince Albert sits happily in the Cape Floral Kingdom.

To earn your trust, all of our public places expect anyone entering to wear a mask, sanitize hands, and sign a registry to assist with any tracking or tracing that might become necessary. Dankie in advance for helping us keep our dorp a safe space for all.


Prince Albert Tourism offers a travel and accommodation portal catering to the needs of travelers who want a distinct, authentic and unforgettable experience in our region.

Importantly, the owners of accommodation are all committed to ensuring that their health and safety protocols conform to international best practice. You can read about them HERE to learn what you can expect and what will be expected of you.

Whether you are visiting just overnight, or have come for a long stay, your well-being and that of our staff and our village is paramount.



Prince Albert continues to offer visitors a wide range of food experiences, though designed more for our new reality.

The town is surrounded by farms and the renowned veggie patches of several residents, making it the ideal place to enjoy fresh and quality farm-to-table cuisine at local eateries. Many restaurants are once again offering al- fresco dining and sit-down (subject to strict hygiene protocols), and most can arrange for delivery or take away meals.

Coming for the weekend, make the most of Prince Albert’s soul food and order a variety of local specialities from the below listed outlets. You don’t want to sit in the middle of Karoo lamb country with geen chops for your braai, or a warm vetkoek without homemade applekoos jam and thick chunks of cheese.

Things to do

Whether you come to Prince Albert to work or play, the variety of activities that accommodate physical distancing continues to grow.

Prince Albert is renowned for its long shadows and honey-coloured light, attracting artists, many whose work is available in galleries around town.

Nearby mountain passes and farm roads offer excellent hiking, trail running and cycling experiences.

Our tour guides – please wear your masks! – share their knowledge about our succulents and fynbos, ghosts, history, or olives.

Living in the Karoo we understand the need to keep hydrated. So don’t feel skaam to ask a local for a good sundowner spot – be it on the Weltevrede or ‘Skaapieseinde’ road – you are sure to experience the magic of Prince Albert’s golden hour.

When in season, citrus fruit, apricots, figs, and other fresh produce are on sale at the Saturday market. Olives and olive oil, freshly-baked bread, kudu salami and our dairy’s cheeses are perfect in a picnic basket; just add Karoo lamb for a hearty supper.  

Prince Albert forms part of the mohair producing region of South Africa and is home to champion breeders of Angora goats. Visit the weavers or mohair shop for products to take home, large and small.

Take a Video Tour

​Click through to get a sense of place and the beauty of Prince Albert through a variety of videos shot in and around the village.

We know many of you are fabulous film mense, so tag us so bietjie in your posts @princealbertza – We’re image conscious like that.

Swartberg Pass


An iconic mountain pass that has found its way onto the bucket list of many an international traveller.

What are you waiting for?


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