Prince Albert is a delightful, historic town in the Great Karoo of the Western Cape in South Africa.

Prince Albert lies at the foot of the awe-inspiring Swartberg Pass. The town offers wide open spaces to hike and bike, crisp, clear air, star-filled skies and quiet to restore your soul. It showcases beautifully preserved Victorian, Karoo, Cape Dutch and uniquely gabled buildings. It is home to artists and crafters, purveyors of fresh produce and good food, as well as the friendliest people in the Karoo.

Prince Albert is on the Swartberg Circle Route® linking the Great Karoo to the Klein Karoo. Drive the Meiringspoort with its soaring cliffs and astounding rock formations. The Swartberg Pass is a national monument and provides travellers with spectacular views and an experience never to be forgotten.

The region also includes the village of Klaarstroom, the hamlet of Seekoegat and the small town of Leeu-Gamka.

Prince Albert Mountain Backdrop
Prince Albert Mountain Backdrop

Things to do

Whether you come to Prince Albert to work or play, the variety of activities that accommodate physical distancing continues to grow.

Prince Albert is renowned for its long shadows and honey-coloured light, attracting artists, many whose work is available in galleries around town.

Nearby mountain passes and farm roads offer excellent hiking, trail running and cycling experiences.

Our tour guides – please wear your masks! – share their knowledge about our succulents and fynbos, ghosts, history, or olives.

Living in the Karoo we understand the need to keep hydrated. So don’t feel “skaam” to ask a local for a good sundowner spot – be it on the Weltevrede or “Skaapieseinde” road – you are sure to experience the magic of Prince Albert’s golden hour.

When in season, citrus fruit, apricots, figs, and other fresh produce are on sale at the Saturday market. Olives and olive oil, freshly-baked bread, kudu salami and our dairy’s cheeses are perfect in a picnic basket; just add Karoo lamb for a hearty supper.  

Prince Albert forms part of the mohair producing region of South Africa and is home to champion breeders of Angora goats. Visit the weavers or mohair shop for products to take home, large and small.

Swartberg Pass


An iconic mountain pass that has found its way onto the bucket list of many an international traveller.

Prince Albert Church
Prince Albert Sunset
Prince Albert Cyclist
Prince Albert Accommodation


Prince Albert continues to offer visitors a wide range of food experiences, though designed more for our new reality.

The town is surrounded by farms and the renowned veggie patches of several residents, making it the ideal place to enjoy fresh and quality farm-to-table cuisine at local eateries. Many restaurants are once again offering al- fresco dining and sit-down (subject to strict hygiene protocols), and most can arrange for delivery or take away meals.

Coming for the weekend, make the most of Prince Albert’s soul food and order a variety of local specialities from the below listed outlets. You don’t want to sit in the middle of Karoo lamb country with geen chops for your braai, or a warm vetkoek without homemade applekoos jam and thick chunks of cheese.

Prince Albert Culinary
Prince Albert Baked Goods


Prince Albert Tourism offers a travel and accommodation portal catering to the needs of travelers who want a distinct, authentic and unforgettable experience in our region.

Prince Albert Vineyards & Mountain
Prince Albert Vineyards & Mountain

Take a Video Tour

​Click through to get a sense of place and the beauty of Prince Albert through a variety of videos shot in and around the village.

sunrise over a dirt road cutting through dry Karro veld

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