Raw Rugged BeautyThe perfect place from which to experience the beauty of the South African Karoo environment and landscape. One-stop for everything you want to know about this beautiful town. BOOK NOW
Situated at the foot of the Swartberg Mountain range the town is blessed with a perennial water supply which belies the reputation of this arid region.
The climate is superb with an extremely high sunshine index, spectacular night skies and pure clean air. The village is a well preserved gem, with water furrows and beautifully preserved Cape Dutch, Karoo and Victorian buildings – thirteen of which are listed National Monuments and there are a further five in the district, including the Swartberg Pass and Gamkaskloof, the so called “The Hell”.
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Things to do
Prince Albert is world renowned for its sun-ripened fresh and dried fruit, particularly apricots and figs. Karoo lamb, olives, olive oil and home-made cheeses are other delicious local delicacies to entice visitors.
Prince Albert forms part of the mohair producing region of South Africa and is home to champion breeders of Angora goats.
The region is also emerging as a quality wine producing area. Prince Albert has one of the oldest and last remaining watermills in South Africa.
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Best places to stay
We hope to be able to welcome you and introduce you to the beautiful and fascinating region we are proud to call home. At Prince Albert Tourism, we’re guided by a set of core values – quality, dedication, trust and personal service – and we ensure that these values are met at every stage of your journey.
Book now for the holiday season
We already have high occupancy levels for the 2019 summer season. Take the time now to secure your stay.
Activities to Choose From
on our menu. See more below:
The Showroom Theatre
Gay's Guernsey Dairy
African Relish Cooking School
Culinary adventures in Prince Albert
The town is surrounded by several farms making it the ideal place to enjoy fresh and quality farm-to-table cuisine at local eateries. Many restaurants offer al fresco dining, offering guests the opportunity to experience our local hospitality, dishes and great wines.