Gem of the Karoo

DISCOVER THE JEWEL OF THE KAROO

Prince Albert is a delightful, historic town in the Great Karoo of the Western Cape in South Africa.

Prince Albert lies at the foot of the awe-inspiring Swartberg Pass. The town offers wide open spaces to hike and bike, crisp, clear air, star-filled skies and quiet to restore your soul. It showcases beautifully preserved Victorian, Karoo, Cape Dutch and uniquely gabled buildings. It is home to artists and crafters, purveyors of fresh produce and good food, as well as the friendliest people in the Karoo.

Prince Albert is on the Swartberg Circle Route® linking the Great Karoo to the Klein Karoo. Drive the Meiringspoort with its soaring cliffs and astounding rock formations. The Swartberg Pass is a national monument and provides travellers with spectacular views and an experience never to be forgotten.

The region also includes the village of Klaarstroom, the hamlet of Seekoegat and the small town of Leeu-Gamka.

Things to do

Whether you come to Prince Albert to work or play, the variety of activities that accommodate physical distancing continues to grow.

Prince Albert is renowned for its long shadows and honey-coloured light, attracting artists, many whose work is available in galleries around town.

Nearby mountain passes and farm roads offer excellent hiking, trail running and cycling experiences.

Our tour guides – please wear your masks! – share their knowledge about our succulents and fynbos, ghosts, history, or olives.

Living in the Karoo we understand the need to keep hydrated. So don’t feel “skaam” to ask a local for a good sundowner spot – be it on the Weltevrede or “Skaapieseinde” road – you are sure to experience the magic of Prince Albert’s golden hour.

When in season, citrus fruit, apricots, figs, and other fresh produce are on sale at the Saturday market. Olives and olive oil, freshly-baked bread, kudu salami and our dairy’s cheeses are perfect in a picnic basket; just add Karoo lamb for a hearty supper.  

Prince Albert forms part of the mohair producing region of South Africa and is home to champion breeders of Angora goats. Visit the weavers or mohair shop for products to take home, large and small.

Swartberg Pass

EXPERIENCE & EXPLORE ITS UNRIVALED NATURAL BEAUTY 

An iconic mountain pass that has found its way onto the bucket list of many an international traveller.

​CULINARY ADVENTURES IN PRINCE ALBERT

Prince Albert continues to offer visitors a wide range of food experiences, though designed more for our new reality.

The town is surrounded by farms and the renowned veggie patches of several residents, making it the ideal place to enjoy fresh and quality farm-to-table cuisine at local eateries. Many restaurants are once again offering al- fresco dining and sit-down (subject to strict hygiene protocols), and most can arrange for delivery or take away meals.

Coming for the weekend, make the most of Prince Albert’s soul food and order a variety of local specialities from the below listed outlets. You don’t want to sit in the middle of Karoo lamb country with geen chops for your braai, or a warm vetkoek without homemade applekoos jam and thick chunks of cheese.

​PLACES TO STAY IN PRINCE ALBERT

Prince Albert Tourism offers a travel and accommodation portal catering to the needs of travelers who want a distinct, authentic and unforgettable experience in our region.

Take a Video Tour

​Click through to get a sense of place and the beauty of Prince Albert through a variety of videos shot in and around the village.

We know many of you are fabulous film mense, so tag us so bietjie in your posts @princealbertza – We’re image conscious like that.

What are you waiting for?

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