Raw Rugged Beauty

The perfect place from which to experience the beauty of the South African Karoo environment and landscape. One-stop for everything you want to know about this beautiful town.

Discover Unlimited Beauty

Prince Albert is a delightful, historic Victorian town, in the Great Karoo of the Western Cape in South Africa.
Situated at the foot of the Swartberg Mountain range the town is blessed with a perennial water supply which belies the reputation of this arid region.
The climate is superb with an extremely high sunshine index, spectacular night skies and pure clean air. The town is a well preserved gem, with water furrows and beautifully preserved Cape Dutch, Karoo and Victorian buildings – thirteen of which are listed National Monuments and there are a further five in the district, including the Swartberg Pass and Gamkaskloof, the so called “The Hell”.

Best Places To Stay In Prince Albert

Prince Albert Tourism offers a travel and accommodation portal catering to the needs of travellers who want an original, authentic and unforgettable experience in our region.
We are all members of the Prince Albert Tourism Association, live in this region and are passionate to welcome you and ensure a memorable visit here.We hope to be able to welcome you and introduce you to the beautiful and fascinating region we are proud to call home. At Prince Albert Tourism, we’re guided by a set of core values – quality, dedication, trust and personal service – and we ensure that these values are met at every stage of your journey.


Things to do

The town has undergone a recent growth spurt and is fast becoming a much sought after tourist destination.

Prince Albert is world renowned for its sun-ripened fresh and dried fruit, particularly apricots and figs. Karoo lamb, olives, olive oil and home-made cheeses are other delicious local delicacies to entice visitors.

Prince Albert forms part of the mohair producing region of South Africa and is home to champion breeders of Angora goats.

The region is also emerging as a quality wine producing area. Prince Albert has one of the oldest and last remaining watermills in South Africa.


Located in the heart of the Karoo, Prince Albert offers visitors a wide range of food experiences.
The town is surrounded by several farms making it the ideal place to enjoy fresh and quality farm-to-table cuisine at local eateries. Many restaurants offer al fresco dining, offering guests the opportunity to experience our local hospitality, dishes and great wines.

Take a Video Tour

Experience the abundance of beauty of our raw rugged region. Click below for our videos.

Swartberg Pass


An iconic mountain pass that has found its way onto the bucket list of many an international traveller.

What are you waiting for?